UPM - Betula
Direction of B2B-film for UPM about their birch pulp called Betula. Targeted for their market in China.

Client: UPM
Agency: Recommended
Director: Markus Kontiainen
Producer: Hannu Kalliolahti
DOP: Iikka Salminen
Drone: Kari Ylitalo
Editor: Pekka Virtanen & Anders Helle
Post Production: Helle Films Oy
Color Grading: Petri Falkenberg, Grade One
Sound Design: Silencio
Song: Valse lente
Composition: Oskar Merikanto
Arrangement: Jooel Jons
Music: Jooel Jons