Teflon Brothers x Mynthon
Branded Entertainment for Mynthon Featuring Teflon Brothers
I concepted, wrote, and directed a mockumentary for Mynthon, following a fictional series of events that unfold when the Finnish rap trio, Teflon Brothers, become brand ambassadors for the brand. The campaign escalated beyond expectations, with the Teflon Brothers even changing all their social media handles to "Mynthon Brothers" in real life.
The campaign garnered significant earned media reach and was shortlisted for both the Effie Finland and Grand One awards.
Production by KAUAS Creative.